Diego Herrera created Does AI Show Your Business to Customers? He started his first company in 2003. Since then he has built thousands of websites, for sole traders through to government organisations, in the UK and across Europe, and handled their marketing and SEO.
He writes code in several programming languages, and his work has run from building websites to marketing them and getting them found. He has always enjoyed teaching, and the guide is an extension of that.
Answer first, sell second
I wrote this guide the way I work for my own clients: answer first, sell second. Nothing in it is a trick, because tricks date and good answers don’t.
Diego Herrera, in the guide’s last word
What he has seen work
In the guide he is plain about what to expect. On a website that’s already established and well known, he has seen a new page quoted within a day. He recently took a website from nothing, on a brand-new domain name, to being cited first for 70 terms the client wanted, across its different services.
And he is just as plain about what nobody can do: “Nobody can promise you a place in an AI answer, and this guide doesn’t.”
What he is working on next
A second guide, showing how to connect your website to ChatGPT and Claude, so you can publish in a more streamlined way and keep an eye on everything from one dashboard.
Get in touch
For questions about the guide or your order, use the contact page. To connect with Diego, find him on LinkedIn.
